Marketing and Advertising

Perfume Marketing or “The Nose Knows!”

fzpadmin6 December 15, 2019 122

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Sevi Adat, founder of Princeton Perfume Company, is a fascinating guy in a very interesting business. A veteran of 30 years creating some iconic scents for large corporations, Sevi explains how our sense of smell works. Ever wonder why Chanel #5 is called that? Tune in to find out.

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